WEEK 2: Lecture
Before Miss Faliza start the class she show us one video from youtube about the topic we will learn today so here the video
The following gives several definitions of marketing by known authorities. The management process responsible for identitying anticipating and satisfing customer requirement profitably (CIM, 2007)
Activities set of institutions and processes for creating communication delivering und archanging offerings that have value customers clients partners for at large (AMA, 2007)
Build in process by which companies create value for customers and customer relationships in order to capture value from customers in return (Kother and Armstrong, 2016)
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For this week in TECC we learn the
Definition of Marketing.
Can you see Smart TV in on |
Equipment use to show this video is Smart TV and projector
And below the summary that we can conclude for our lesson today
Activities set of institutions and processes for creating communication delivering und archanging offerings that have value customers clients partners for at large (AMA, 2007)
Build in process by which companies create value for customers and customer relationships in order to capture value from customers in return (Kother and Armstrong, 2016)