WEEK 7 : MARKET TARGETING

WEEK 7: 

Assalamualaikum and have a nice day everyone

For this week we have learn about market tergeting.This week like usually we have some fun activities when Miss Faliza do a mind game like kahoot and quizlet for revise what we have learn today.

Game setting

serious prepareration before game start

Based on our lesson today we can make a simple conclusion below.

Targeting 

- The process of evaluating each market segment attractiveness and selecting one or more segment to enter. 

1.     Undifferentiated Marketing 

2.     Differentiated Marketing

3.     Concentrated Marketing 

4.     Micro Marketing (Local and Individual)

Hope all of students enjoy our activities and we believe next week will be much fun and much knowledge we will gain

WEEK 6 - MARKET SEGMENTATION

For week 6, our lecturer has shown a video on the topic that we will study



When watching the video, the lecturer also gives us an explanation so below is the note that we make based on our understanding. 

Looking busy everyone

C4: Market Segmentation

i. Market Segmentation 

- Dividing a market into distinct groups of buyers on the basics of needs, characteristic behaviour who might require separate products or marketing mixes.

Today, we learned about the basics of segmentation in marketing our products which are: 

• Geographic segmentation - divides the market into different geographical units such as nations, regions and states.
• Demographic segmentation - divides the market on the basis of demographic variables such as age, gender, family life cycle.
• Psychographic segmentation - divides the market based on what people think about the product. Also, it includes variables such as personality, life style and social class.
• Behaviour segmentation - divides purchasers into groups according to their reactions, responses and knowledges towards a product based on variables such as beneficial sought, brand loyalty and user status.

Tq for visiting our blog

WEEK 5 - CONSUMER BEHAVIOR

WEEK 5 :

GROUP PRESENTATION FOR EACH PRODUCTS AND LEARN HOW CUSTOMERS GIVE REACTION IN TECC USING Interactive Whiteboard

The Interactive Whiteboard connect with The computer in TECC and it Touch Screen so you can control computer with this board and let see how Dpm2a Student use this equipment

COSMESTIC PRODUCT

CARS

INSURANCE

PREPAID (TOP-UP)

FOODS (MC DONALDS)

HANDPHONE (OPPO)

SHAMPOO PRODUCTS

One of best group for today you can watch this video to see how they use the Interactive Whiteboard

We used facilities in the TECC and really enjoying it. How about you guys? Let us know your expriences using these modern facilities! 🙌💟